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Email marketing
Automated Klaviyo flows can drive a large share of a Shopify store's email revenue while running in the background. These are the flows every store should have, with recommended timing and content.
By the OneNext Solutions team · 9 min read · Updated 8 November 2026
| Flow | Trigger | Suggested emails |
|---|---|---|
| Welcome series | Newsletter sign-up | 3-5 over 1-2 weeks |
| Abandoned checkout | Checkout started, no order | 2-3 over 2-3 days |
| Abandoned cart | Added to cart, no checkout | 2 over 2 days |
| Browse abandonment | Viewed product, no cart | 1-2 within 24 hours |
| Post-purchase | Order placed | 3-4 over 2-4 weeks |
| Win-back | No purchase in a set period | 2-3 |
| Back in stock | Product restocked | 1 |
| Sunset | Long-term non-engagement | 1-2 |
Introduce your brand, share best sellers and reviews, and deliver any sign-up offer. Split new subscribers by whether they have already purchased.
The highest-intent flow. Send the first reminder within an hour, follow with social proof and FAQs, and reserve incentives for later emails or higher-value carts.
Remind visitors about the products they viewed and recommend alternatives. Keep it helpful rather than pushy.
Thank customers, set delivery expectations, share how-to content, ask for a review and cross-sell complementary products once the order has arrived.
Re-engage customers based on your typical repurchase cycle with new arrivals, best sellers and, if needed, a time-limited offer.
Remove persistently unengaged subscribers to protect deliverability and keep your Klaviyo costs under control.
Our Klaviyo agency team builds and optimizes flows, campaigns and segmentation for Shopify brands. Explore our email and SMS marketing services.
Start with the welcome series and abandoned checkout flow - they usually generate the most revenue for the least effort.
Typically two to three emails over 2-3 days: a reminder, social proof, and an optional incentive for higher-value carts.
For many brands, yes. SMS works well for time-sensitive messages such as abandoned checkouts and launches, as long as subscribers have opted in.
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